Stephanie C.
12/19/2025
The service i received by both the general manager and the sales manager was top-tier. Not only did I purchase a bike due to their service, but they helped me through tons of other questions I...
Wheel & Sprocket
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(24)
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6641 University Ave
Middleton, WI 53562
Wheel & Sprocket is a well-established bicycle shop located in Middleton, WI, offering a wide range of bikes, accessories, and services. With over 50 years of experience, they are dedicated to helping customers enjoy their ride by providing quality products, expert bike repair, and personalized fitting services.
As a trusted local retailer, Wheel & Sprocket prides itself on its extensive selection of bikes, including electric bikes, road bikes, mountain bikes, and more. They also offer a variety of accessories, from helmets and shoes to car racks and maintenance tools, ensuring that cyclists have everything they need for a safe and enjoyable biking experience.
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Reviews
4.524 reviews
Nick R.
8/8/2025
TL;DR packed my wife's bike in under two hours for the cheapest quote in 10 miles. Longer unnecessarily detailed review: My wife has been talking about her childhood bike for almost half a...
Bruce M.
7/14/2025
Thank You Noel This past Saturday, July 12, during the first rest step in Ride Across Wisconsin, you smilingly approached me as the rear wheel of an e-bike had a half-a-dozen spokes lose tension...
Madison G.
3/10/2025
My husband and I were both looking for road bikes. Graeme knew what he wanted, a Trek Domane. When we noticed a sale on it, we went and purchased it. The staff was helpful and friendly when it...
Catharine R.
8/28/2024
David goes above and beyond for exceptional customer service. He makes sure to address all needs and have the best experience in the shop and on your bike as possible. Thank you!
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