Lakeland Automotive

Dahl Subaru Sheboygan emerges as a trusted automotive destination, offering an unparalleled selection of new and used vehicles across various categories, including Subarus, cars, trucks, and more. Their comprehensive dealership located at 4120 N Frontage Rd, Sheboygan, WI, proudly serves as the go-to destination for Subaru enthusiasts in the region, delivering excellence through its wide range of models, car leasing services, and reliable car finance and loan options.

HistoryIn the fall of 1989, Jan and Sandy Huenink broke ground at 1307 N. 13th Street in Sheboygan and the doors opened for business on April 1, 1990. For the first seven years of business, Jan and Sandy ran the operations of the business themselves. In 1997, they added their first employee. Their kids also grew up washing & detailing cars. In August of 2003, they moved the business to 4111 Hwy 42 N in Sheboygan...it was a great move in many ways! With neither of their children wanting to take over the business, they began to search for someone to purchase Concept Motors...but more importantly, to continue on as they had. They were looking for someone to step into their shoes and continue to serve and grow with the many customers and friendships they had made. They had a great feeling after their first meeting with Mike Olson and after meeting with his wife, Lisa, they were confident that Mike and Lisa would operate as they had for the last 24 years.SpecialtiesConcept Motors Inc. is an independent dealership that was established in 1990. We specialize in late model, low mileage vehicles with an emphasis on imports such as Toyota, Honda and Lexus. The