Ruthless apparel & kicks

DTLR/VILLA is one of the country's most successful lifestyle retailers with over 250 stores in 19 states. In fusing together our passion for fashion, entertainment, sports, and community empowerment, there is no doubt we run the streets.

Affordable fashion for women, plus size and kids. Fashion at prices you'll love for women, plus size and kids. Everyday free shipping and free returns to our stores. 100's of new styles added daily. Rainbow Shops is your one stop shop for everything fashion related for women. We believe in size inclusivity and carry clothing in both womens (0-14, S-XL) and plus sizes (16-24, 1X-4X). Complete your outfit with our affordable shoes, boots and accessories. Come find your new outfit at 3091 Mechanicsville Tpke, Richmond, VA.