University of North Texas University Brand Strategy and Communications

The University Services Building (UBSC) at the University of North Texas is the chief communications organization that operates on a university-wide level to support institutional goals and initiatives. Their primary role is to promote and protect the UNT brand and image by working across internal and external departments to meet the communications and marketing needs of all university divisions.

UBSC works to advance and protect UNT's institutional identity and reputation, reinforce and grow the university's brand, increase visibility in the higher education marketplace, support student recruitment and retention goals, and strengthen relevance and value to key audiences. They produce official viewbooks, maintain the university's website, coordinate social media platforms, create advertising campaigns, and build the university's reputation through news media outlets.

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