Motels
Guild
The Guild, founded in 2016 by Brian Carrico and Chris Herndon, was a collection of 16 apartment hotels strategically located across seven U.S. markets, designed to offer guests spacious, vibe-centric accommodations in lively urban neighborhoods. Despite their innovative approach, which blended hotel amenities with apartment-style living, the company closed its doors in 2023 after facing challenges in scalability and profitability.
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