Rita's Italian Ice & Frozen Custard

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2009 S Walnut Ave
New Braunfels, TX 78130
+1 (830) 302-6628
http://www.ritasice.com
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard - our rich Frozen Custard is a creamy delight. Layered Gelati - a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup - quench your thirst with our delightful Blenders drinks. Milkshakes - creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes - dive into a world of toppings and flavors with our Sundaes.

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Reviews

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5.08 reviews
Photo of Aurora M.
Aurora M.
11/19/2025

Always a great place for custard, Italian ice, and Gelati! A part of me wants to gatekeep this but the other half of me wants more people to come enjoy! There's so many flavors and combinations!

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Sean C.
5/14/2025

My wife is from up north and has always raved out their Italian Ice, so we stopped in on Sunday. We were greeted by the friendly staff and offered samples, of which I tried a few flavors. I went...

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Kristi M.
3/23/2024

Nice as always and friendly staff. Disappointed though that the flavors advertised on there site as being updated less than two hours ago were not all available. Clean and nice place.

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Izcalli C.
6/2/2025

The workers are always the sweetest people there, usually when I go it's pretty quiet the ambiance is great. The flavors are really good. I haven't tried many, but so far my favorite is the...

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Jennifer H.
9/2/2025

I had been here before and the staff was struggling, appeared to be minimal training. Returned and had an awesome experience and the ice cream was delicious!! Loved it!

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United States›Texas›New Braunfels›Rita's Italian Ice & Frozen Custard

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