Finrock Growth Partners
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Finrock Growth Partners, based in Austin, TX, specializes in investing in bootstrapped companies within the software and software-enabled services sector. Founded by entrepreneurs, the firm offers tailored liquidity options and operational expertise, ensuring that business owners can navigate the complexities of selling their ventures with confidence.
Unlike traditional private equity investors, Finrock emphasizes flexibility in deal structure, allowing for unique arrangements that reflect the priorities of business owners. Their approach prioritizes protecting the legacy of the businesses they invest in, focusing on long-term growth rather than building a diverse portfolio.
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