Consumer Neuroinsights Research Lab
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The Consumer Neuroinsights Research Lab, part of the University of Memphis in Memphis, TN, focuses on understanding consumer behavior through innovative research methodologies. The lab integrates insights from neuroscience and psychology to explore the motivations and preferences driving consumer actions.
By combining academic rigor with practical applications, the lab serves as a valuable resource for industry partners seeking to leverage neuroscience in market research. Its multidisciplinary approach enables the exploration of diverse topics, contributing to advancements in both academia and practical business strategies.
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