Chaar

Chaar is a locally owned, independent retailer based in Allentown, PA. We help people who love dogs, cats, or horses and the lifestyles associated with those interests find the best products for their animals, their homes, and themselves. Chaar began doing business in 2001 under the name Chaar Saddlery and selling only English horseback riding tack and apparel. In 2003 we added horse feed and western tack to our lineup as a means of adding more convenience for our customers. As these product lines grew we realized that we were running out of space in our small 5, 000 square foot building, we needed to find a bigger location. In the summer of 2005 we moved from our old location to our current 20, 000 square foot store on Airport Rd. in Allentown, PA. When we moved into the new digs we really had a lot of space, and with all that space we decided it was time to up the convenience for our customers again. This time we added pet supplies to our product lines. It seemed like a logical step because almost everyone with horses has a dog or cat too. As it turned out, our approach to natural and holistic pet foods was a hit and today we serve the horse and pet communities equally. All this history has made Chaar quite an unusual retailer for someone getting their first impression of our business. But that unusual flair is a big part of who we are. It's why we do such a great job helping our customers find the right products for their passion.