Spong PR

With 11- to 18-year-old young men and women as its target market, A ropostale is a mall-based specialty retailer of casual apparel and accessories. The company provides customers with a focused selection of high-quality, active-oriented, fashion basic merchandise. A ropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. The company s products are purchased only in its stores, online through its Web site or at organized sales events at college campuses. Jimmy'Z, a wholly owned subsidiary of A ropostale, is a California lifestyle-oriented brand that targets fashion-aware young women and men ages 18 to 25. Jimmy'Z offers customers trend-right apparel. A ropostale operates more than 600 stores in nearly all 50 states and is headquartered in New York City.