Fisher-Price

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636 Girard Ave
East Aurora, NY 14052
+1 (716) 687-3000
http://www.fisher-price.com
Fisher-Price, founded in 1930, is a manufacturer of toys based on popular preschool characters, dolls, games, baby gear, and other licensed children s products. The company is a wholly owned subsidiary of Mattel that designs, manufactures and markets various toy products worldwide. Its products include fashion dolls and accessories, vehicles and play sets, and games and puzzles. The company also publishes children s books and magazines. Its best-selling brands are Barbie, Hot Wheels, Fisher-Price, and American Girl. Fisher-Price supports Buffalo Philharmonic Orchestra, sponsoring the Educational Concert Series that has pre- and post-concert programs allowing children to meet the musicians and see and touch the instruments. It also supports Theatre of Youth, United Way, and Women and Children s Hospital of Buffalo. Fisher-Price is headquartered in East Aurora, N.Y.

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Reviews

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4.018 reviews
Jenna G.
12/2/2025

Good discounts on toys. My favorite part is the Little People that you can buy individually!! Will be back again soon!!

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Jenna P.
12/6/2024

Huge selection, great prices, and a super fun experience!! The huge wall of mix and match little people is our favorite component. It allowed our niece to pick out specific people and animals...

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Brittany K.
1/22/2024

Back in September for 2023 my mom and I brought my niece to come see the toy museum that used to be here. The fun used to be to go through the museum and then hit up the toy store... This rating...

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Maureen W.
12/1/2023

Such a cool store to check out lots of great kids toys in beautiful East Aurora! My 4 year old loves picking out "little people" to play with. Barbie's, Megablocks and more are in this store! Make...

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Jacquelynne S.
12/24/2024

Shame Fisher-Price store in East Aurora for not being open on Christmas Eve. You're a toy store still shop on Christmas Eve. Also, shame on your customer service for not being able to get in...

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United States›New York›East Aurora›Fisher-Price

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