DECIEM, The Abnormal Beauty Company

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475 5th Ave
New York, NY 10017

DECIEM, known as The Abnormal Beauty Company, is a forward-thinking beauty group based in New York that emphasizes transparency, innovation, and sustainability in the skincare industry. Home to notable brands such as The Ordinary and NIOD, DECIEM aims to inspire a better world of beauty through community kindness and cutting-edge technology.

The company has taken significant steps towards environmental responsibility by adopting renewable energy sources and actively promoting social justice initiatives. With a focus on customer engagement, DECIEM offers personalized skincare solutions through tools like the Ordinary Regimen Builder, ensuring that all skin types are catered to with honesty and integrity.

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