Counter Service

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54 W 14th St
New York, NY 10011
Sandwiches, mostly. Made as good as we can make them. Meat roasted in-house, our own sauces, the best bread you can buy in NYC.

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4.026 reviews
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Jennifer L.
6/19/2025

I don't know how this place hasn't blown up yet but I just had the best sando in a long long time. The banh mi (chefs fave) was probably the most well-balanced & flavorful bites with scrumptious...

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Jeff O.
7/12/2025

It's fine. Heroes are humorously small. Ingredients taste good, especially the bread and cheese. It's just tiny. My hands feel so big when I grab it. I feel like a giant. Also tried the chocolate...

Chris R.
12/4/2025

At the NOHO location. They removed all the vegetarian sandwiches. This is NY in 2025. Get with the times, lads.

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Gab G.
5/21/2025

Started by Chipotle founder Steve Ells, Counter Service is a solid option for lunch/pastries in the area. I've tried: + Sweet and spicy Broken pretzels + Burnt basque cheesecake + Green goddess...

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Shirin B.
4/22/2025

I had the Yueben which was really good for it being vegan pastrami made with Yuba. Overall a really fantastic sandwich but I will say it does run on the pricier side.

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