Partners In Research

The Nielsen Company is a privately held company and one of the world s leading marketing and media information companies. The company employs advanced data collection methodologies and measurement science to help businesses. The Nielsen Company assists companies to manage their brand efficiently and launch and grow product portfolios. It has operations in more than 100 countries. The company serves the telecommunications, entertainment, media, sports and consumer packaged goods industries. It publishes a selection of articles and presentations for businesses. Its Consumer Insight publication features a monthly collection of articles with reviews on various business-critical applications. The Nielsen Company additionally publishes reports, white papers, blogs and newsletters.

Founded in 1979, Gartner is a provider of research and analysis about the global information technology industry. The company provides data, advice and opinions to more than 45,000 clients worldwide representing in excess of 9,000 distinct organizations. Its clients include chief information officers and other senior information technology executives in corporations and government agencies, as well as technology companies and members of the investment community. Gartner operates four businesses that consist of Gartner Research, a comprehensive collection of analysis and advice for the users and vendors of technology; Gartner Executive Programs, one of the world's largest membership program for CIOs, senior IT managers and their direct reports; Gartner Events, a major IT conference provider; and Gartner Consulting, an independent consultancy at the intersection of business and technology. The company maintains its headquarters in Stamford, Conn., and has offices in Europe, Latin America, the Asia-Pacific Region, the Middle East and Africa.