The Diamond Family

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14441 Manchester Rd
Ballwin, MO 63011
+1 (636) 200-2835
http://www.thediamondfamily.com
The Diamond Family, formerly known as Diamond & Jewelry Brokers, was founded in 1978 by personal jeweler Rocky Haddad. Family owned and operated for over 35 years, The Diamond Family is one of St. Louis’ premier sources for fine jewelry and specializes in loose diamonds and engagement rings. Learn about diamonds in a private, no pressure environment, browse hundreds of rings and certified loose gems, and be educated by a lifetime, non-commissioned jeweler on staff. The Diamond Family is also one of only 800 Accredited Independent Master IJO Jewelers, an accreditation based on high ethical standards which grants exclusive buying rights, merchandise, access to hundreds of designer watch and jewelry lines, as well as continued education. Find what a true, full service, Master IJO Jeweler can do for you at The Diamond Family.

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Reviews

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4.543 reviews
Justin V.
9/23/2025

Always great customer service when you walk through the doors. Genuinely feel welcomed and they are ready to get you what you want.

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Andria C.
6/10/2025

The Diamond Family (& Jimmy especially) has never left us disappointed. My husband & I designed a custom engagement ring, his wedding band, and my wedding band using family heirloom gems. The...

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Amanda G.
5/31/2025

If you want a first rate experience where you feel listened to, valued and end up with pieces that exceed your expectations, then the Diamond Family is the place for you! Michael and his team go...

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Gayle R.
8/10/2023

We purchased our wedding rings here, assisted by salesperson Jon Willis and we couldn't be happier. He made the whole experience easy and is just a super cool guy too. He helped us feel...

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Mike V.
6/7/2021

----- Concise Review - Wonderful jewelry - Wonderful staff - Great location ----- Longer Review We've purchased some nice jewelery at the Diamond Family over the years. They have a full...

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