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For over 75 years, the KFVS call letters have been used to broadcast radio and television to the southeast Missouri region. In 1924, one of America's early broadcast pioneers, Oscar C. Hirsch, founded KFVS radio. KFVS television signed on the air in Cape Girardeau, Mo., on Oct. 3, 1954. It had a broadcast radius that spanned throughout southeast Missouri, southern Illinois and western Kentucky. In 1960, Hirsch finished construction of a new transmitting tower near Oriole, Mo., 8 miles north of Cape Girardeau. At the time of completion, this 'miracle of physics' was the world's tallest man-made structure. Towering 2,000 feet above average terrain, the new KFVS12 tower pumped a high quality television signal to viewers in parts of six states. The massive tower still reigns as the region's tallest structure and remains as one of the top 10 tallest man-made structures in the world.

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