Claire's Boutiques

Mainstream Boutique of Edina is a locally-owned franchise boutique. Our Mission: Empower, strengthen and celebrate the women of our community.

Welcome to Maxs! We hope that our boutique is unlike any other jewelry store that youve visited. Since opening in 2006, weve remained committed to fostering a casual environment where shoppers feel warmly welcomed and informed as they browse our collections. We represent designers who we believe are the best at what they do, are true artisans and craftspeople, and who are creating jewelry that is beautiful, unique, and, sometimes, a bit unconventional. Were also storytellers who love sharing the fascinating backstories of each of those artists and the jewelry they create what inspires them, how they approach the design process, and the craftsmanship evidenced in their work.