Theory Research

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296 Columbus Ave Apt 4
Boston, MA 02116

Theory Research, based in Boston, MA, specializes in Mind Modeling, a research method that maps the thoughts and feelings shaping consumer mindsets and behaviors. By integrating a wide range of insights into a unified model, they help marketers understand the motivations behind consumer decisions.

Their services include developing aspirational brand identities, inspiring brand positioning strategies, and consumer-centric innovation strategies that align with core consumer needs. Theory Research partners with clients to translate consumer insights into actionable and profitable brand strategies.

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