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The Sports Fitness Industry Association (SFIA) is dedicated to promoting participation in sports and fitness while enhancing the vitality of the industry. Through various initiatives, including advocacy, research, and member benefits, SFIA aims to support its members and the broader community. With programs such as the 2034WARD Campaign and the Excelerator Program, SFIA engages with stakeholders to foster growth and innovation in the sports and fitness sector. The organization also hosts events, webinars, and conferences to facilitate collaboration and share insights among industry professionals. Generated from the website