Rydell of Independence

In 1984, Jim Rydell bought the dealership previously known as Schukei Chevrolet. Rydell's sold 35 new vehicles the first weekend they were open by having an invoice sale, unheard of at the time. Rydell Chevrolet is part of the Rydell Dealership Group which includes 70 stores in 18 states. Rydell Group is the largest dealership group in the country whose dealerships have different individual ownership but operate under the same Vision, Mission, and Philosophy. In 1992, Rydell Chevrolet in Waterloo was the first in the group to implement "Bottom Line Pricing", now in effect group wide. "Bottom Line Pricing" is a hallmark at Rydell. All vehicles are priced up front with the best price, right on the windshield. "We believe that buying a vehicle should be fun and stress-free," said Jeff Smock, General Manager. The price that you pay for a vehicle has nothing to do with a person's negotiating skills - that's not the way Rydell does business. "No pushy salespeople, no high pressure, no negotiating and no game playing. We put our very best price on all of our vehicles up front everyday, which makes buying a vehicle at Rydell quick and enjoyable" said Matt Halbur, Dealer. "When you leave Rydell, you don't have to wonder if you got the best deal. You know you did." In 2004, Rydell made a significant investment in the infrastructure of the Waterloo dealership by adding a new service drive, quick lube and car wash. In 2012, Rydell stepped up and remodeled again utilizing the Essential Brand Elements that GM has laid in place for the next generation of Chevrolet Dealerships."We want our guests to be comfortable in every aspect of ownership from sales to service, and our facility needs to rep?resent that" said Halbur. In 2015, the Rydell family acquired Pinicon Ford Lincoln. In October 2016, the name was changed to Rydell of Independence and the Chrysler, Dodge, Jeep, and Ram franchises were added.