Practica Group
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Practica Group is a partnership of anthropologists and marketers that operates globally, focusing on delivering strategic insights to enhance consumer and B2B projects. Their expertise encompasses a diverse range of fields, including technology marketing, medical anthropology, sociolinguistics, visual anthropology, and cultural geography.
With a commitment to translating cultural insights into actionable business opportunities, Practica Group aims to advance their clients' goals across various markets worldwide. Their notable contributions include recognition for the "Handbook of Anthropology in Business," highlighting their scholarly impact in the field.
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