SQL in the City

AdTraction Media, based in Chicago, has pioneered innovative surface advertising solutions in partnership with the Chicago Park District, marking the first of its kind in the country. Their unique adhesive product adheres to concrete or blacktop, designed to withstand extreme weather conditions while maintaining high visual quality, offering a fresh avenue for branding without cluttering the scenic lakefront. With a focus on generating revenue for community programs, AdTraction identifies high-traffic pedestrian areas to create effective advertising opportunities. Their pilot program showcased successful collaborations with brands like Gatorade, Tropicana, and Nike, proving the effectiveness of their interactive advertising approach through user engagement that drives foot traffic to surrounding businesses. Generated from the website

AdTraction Media is an innovative advertising company that has pioneered a unique surface advertising solution along Chicago's lakefront, in partnership with the Chicago Park District. Their specialized adhesive product molds to concrete and blacktop, ensuring high quality and durability, all while minimizing visual clutter and enhancing brand visibility. Launched in 2013, AdTraction Media identified high pedestrian traffic areas to create interactive branding opportunities that can be synchronized with digital media. This cutting-edge approach not only generates new revenue streams for the Park District but also enriches the visitor experience along the scenic lakefront. Generated from the website