Bruce P.
7/24/2025
I've beengoing to Eyedeal optical for at least 25 years. It is without a the best optical shop I've ever visited. Great service, great people, and unbelievably affordable. I spend...
Eyedeal Optical
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5811 E Riverside Blvd
Rockford, IL 61114
Eyedeal Optical, nestled in Rockford, IL, offers top-notch eyewear with a unique pricing strategy. By opting out of direct insurance billing, they maintain competitive prices and handle all services in-house, passing the savings to their customers. Nonetheless, they provide a detailed receipt post-purchase for potential insurance claims, ensuring clients can leverage their insurance benefits while benefiting from affordable rates.
With a focus on affordability and customer convenience, Eyedeal Optical strikes a balance by offering cost-effective eyewear solutions without compromising quality. Customers can select from a range of services including frame dyeing, lens cutting, custom tints, and frame reuse options, all backed by a commitment to same-day service for single vision prescriptions. By choosing Eyedeal Optical, clients enjoy quality eyewear at an unparalleled price point.
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Reviews
4.019 reviewsKara G.
7/9/2025
Buyer Beware. This shop does not grind lenses to match your prescription. They bulk order lenses just like you can do online and then fit them into frames. If you have astigmatism or any special...
Rori R.
8/5/2024
Their new location is perfect! 5811 E. Riverside This is the best place in Rockford to get your classes! They have very reasonable prices! I have been going here for our family for the past 20...
Stephanie J.
9/29/2022
Go to Costco. Much better frame selection, better eye exam with the latest technology, fast turnaround. Very friendly. They don't charge an extra percentage on your credit card either as...
Cory N.
6/30/2020
Been going here for glasses for years and no matter the visit this place has exceptional customer service as well as frames and lenses at a reasonable price. And unlike some other non-chain places...
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