Captivate Network

HistoryTEC Direct Media is an independent, privately held media planning and buying agency based in Chicago, IL. We provide strategic direct response marketing and media services for a variety of markets including music, theatrical releases, live events, home entertainment, spirits, education and financial services. We work in all forms of media.SpecialtiesWe plan and buy media for music, entertainment, emerging brands and direct marketers so they can generate awareness, acquire new customers and drive sales.

We plan and buy media for artists, brands and agencies so they can generate awareness, acquire new customers and drive sales. As a top media agency in Chicago, we use media, and the data derived from it, as the power vehicles delivering great messages to audiences that want to discover, advocate for and purchase your product or service.

Nielsen Spectra provides consumer-centric marketing and sales solutions that help its manufacturer and retail clients focus on strategic consumers, markets and retailers while maximizing their return on investments. It employs advanced analytic solutions that help clients uncover opportunities and create marketing and sales programs. Core competencies of Nielsen Spectra include consumer segmentation, marketing execution and data integration.