Tapad

TAPAD is a leading digital cross-device graph provider, offering brands, agencies, and platforms the ability to identify and connect with consumers across multiple devices. With their robust global cross-device digital identity graph, TAPAD enables marketers to optimize their digital marketing strategies, including programmatic targeting, media measurement, attribution, and personalization.

By ingesting device identifiers and expanding their graph with new devices at a household or individual level, TAPAD helps brands reach and engage consumers across various touchpoints, scale their digital reach, and customize their messaging for better results. With a focus on understanding the consumer decision journey, TAPAD empowers businesses to maximize their digital marketing investments and enhance their understanding of their customers.

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