Starbucks is a globally recognized coffee company that offers a diverse menu of handcrafted beverages and food items, including fresh flavors inspired by various cultures. The company emphasizes customer engagement through its Starbucks Rewards program, providing members with exclusive offers and promotions, such as a complimentary drink with their first qualifying purchase.
In collaboration with Brazilian fashion brand FARMRio, Starbucks has launched an exclusive merchandise collection that reflects the beauty and culture of Rio de Janeiro. The company also prioritizes sustainability and social impact, actively engaging in community initiatives and environmental responsibility.
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