Harbor Wear

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212 Centre St
Fernandina Beach, FL 32034

Harbor Wear in Fernandina Beach, FL, offers visitors an idyllic escape to Amelia Island, a coastal gem characterized by pristine beaches to the east and stunning marshes to the west. This destination invites guests to disconnect from daily routines and immerse themselves in the natural beauty and recreational opportunities of the island.

With a diverse range of accommodations—from oceanfront resorts to charming bed and breakfasts—Amelia Island caters to various tastes and preferences. The area is rich in activities, including outdoor adventures, world-class golf, distinctive dining, and unique shopping experiences, ensuring that every visitor finds something to enjoy.

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4.57 reviews
Photo of Sherri H.
Sherri H.
10/16/2025

What a great store! I LOVE the Life is Good line of apparel. I already own a variety of tshirts (tanks, short and long sleeve). They are high quality and the fabric is very soft, not scratchy. I...

Photo of Lori B.
Lori B.
12/4/2025

We make purchases at Harbor wear every time we come to Fernandina. It is usually hard to find a t-shirt that says Fernandina Beach on it instead of Amelia Island, but we always find them here....

Photo of Malia U.
Malia U.
9/16/2024

Great staff! Very friendly on both my visits. Great selection of t-shirts. Fair prices. Very informative about the area. Appreciated the nice service.

Photo of Beach W.
Beach W.
7/31/2018

Huge Life is Good selection for Men and Women, a smaller selection for kids. The employees are friendly, helpful and know their inventory. Usually the only place open downtown past 5 or 6 pm. Love...

Photo of Julie B.
Julie B.
6/27/2018

Not sure why one of the older gray-haired employees or pehaps owner seemed to follow us through the store (mind you its a tiny store) as we shopped. I was with my husband and 2 kids in search of...

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