Cheers Wine & Spirits
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CHEERS is a wine distribution company established by Claudia, who arrived in China in 2008 with a vision to make high-quality wines accessible to young consumers. After transitioning from a B2B wholesale model following a warehouse incident in 2010, CHEERS emerged in 2011 to fill a growing demand for affordable wine options in the Chinese market.
Driven by her passion for wine, familial background, and an understanding of market trends, Claudia has become a prominent figure in the Chinese wine industry. The company emphasizes a strong culture and commitment to providing quality products while fostering an appreciation for wine knowledge among its customers.
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