Into the Wind

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1408 Pearl St
Boulder, CO 80302
+1 (303) 449-5906
http://intothewind.com
From the beginning, we've viewed kites as the fine art of enjoying the wind. Into The Wind was founded in 1980 by architects, George Emmons and Jim Glass. For years they were Into The Wind. They would test fly and photograph the kites, produce the catalog, take and ship mail orders and operate the store 7 days a week. In their spare time they designed and made several kites, which still appear in the catalog. Over the years Into The Wind has grown into a group of around 20 folks who enjoy making our living by helping other people enjoy the wind. Most recently we moved our mail order offices and shipping upstairs to the former Rocky Mountain Joe's Cafe space. Besides giving us room to increase our mail order selection, it enabled us to nearly double the size of our retail store. For the first time in years, we have space for (nearly ) all of our kites and for lots of new toys. If you're ever in Colorado, come see how we've grown.

Reviews

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4.596 reviews
Photo of Sara M.
Sara M.
11/29/2025

I guess I have forgotten to update this favorite that I just saw on the Shop Local in Boulder Yelp list. I shop there regularly for my grandchildren and had shopped there long before Yelp...

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Photo of Jessica O.
Jessica O.
1/3/2025

Into the Wind is a super cool kite store/toy store! Anytime I come to Pearl Street in Boulder I stop here. I've got two young kids, so there is always something to buy in here. If you are...

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Photo of Alisa J.
Alisa J.
1/3/2023

Such a cute and fun shop on Pearl street! It's fun to just go in and see what they have for all ages. Recently I've gotten very obsessed with a sudoku pocket book they have there. They also have a...

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Jennifer H.
10/10/2021

Into the Wind is one of those stores that you unsuspectingly walk into and then realize it's an hour later. It is the perfect place to take a kid or be a kid yourself. First, the kites. Clearly...

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Photo of Jimmy D.
Jimmy D.
3/5/2023

This is honestly one of the best if not the best toy store I have been to out here. Such a huge variety of product and they actually had yo-yos to try out, good ones! Nice to see skill toys on a...

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