Via Berry Breeding

Berry Genetics, located in Watsonville, CA, is a leading agricultural research company specializing in plant breeding and propagation of berry crops for the global marketplace. With over 350 million plants produced annually and trusted by 400 growers across 50 countries, the company focuses on developing high-quality, flavorful fruit with improved shelf life, yields, and disease resistance. Utilizing traditional crossing techniques and advanced technologies, Berry Genetics conducts extensive varietal field evaluations and quality assessments to ensure their cultivars meet consumer demands. Their breeding programs encompass strawberries, raspberries, blackberries, and blueberries, aiming to deliver varieties that excel in flavor, appearance, and postharvest performance. Generated from the website