Anh T.
10/21/2025
Persona had both a bar and a club vibe that my friends and I enjoyed this past weekend! When our group of 10 walked in, we ordered our drinks along the bar & then found seating in a more secluded...
Persona
$$
Closed
(276)
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685 Sutter St
San Francisco, CA 94102
Descend into Persona, a subterranean social club in San Francisco's Lower Nob Hill, where patrons are encouraged to embrace a new identity. The venue offers a unique experience, whether you seek expertly crafted cocktails, live music, or simply a space to connect with others.
Persona is the ideal spot for any celebration, catering to various group sizes and budgets. Guests can effortlessly self-book for events or opt for personalized planning assistance through the event inquiry form to ensure an unforgettable experience.
Step into Persona's cinematic sanctuary and indulge in cocktails inspired by San Francisco's 1970s erotic film movement and Sutter Street's iconic theaters. Each drink pays homage to this era's allure and creativity, inviting patrons to sip and savor the spirit of the 70s.
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Reviews
4.5276 reviews
Madison B.
10/21/2025
This place is located underground and you are greeted with these cute neon letters! We went on a Sunday night and they had a live latin band which I loved. We started with the espresso martini...
Jade R.
10/3/2025
It's definitely doesn't feel like San Francisco when you come to Persona. This is a bar you'd see in San Diego or LA. That's the perk for all you SoCalers, this is probably the better bars to come...
Mariel M.
12/14/2025
Even on a busy Santacon day, you can count on Persona for great drinks and great service! Decided to give their cakes cafe noir a try, their take on an espresso martini, and it hit the spot! It...
Jennifer W.
12/5/2025
The ambiance is very up beat and chill! It's a great place to add to your bar hopping itinerary. My friends and I came here on a Saturday night and it was quite packed. We got to grab a table 5...
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