Persona

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685 Sutter St
San Francisco, CA 94102

Descend into Persona, a subterranean social club in San Francisco's Lower Nob Hill, where patrons are encouraged to embrace a new identity. The venue offers a unique experience, whether you seek expertly crafted cocktails, live music, or simply a space to connect with others.

Persona is the ideal spot for any celebration, catering to various group sizes and budgets. Guests can effortlessly self-book for events or opt for personalized planning assistance through the event inquiry form to ensure an unforgettable experience.

Step into Persona's cinematic sanctuary and indulge in cocktails inspired by San Francisco's 1970s erotic film movement and Sutter Street's iconic theaters. Each drink pays homage to this era's allure and creativity, inviting patrons to sip and savor the spirit of the 70s.

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Reviews

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4.5279 reviews
Photo of Anh T.
Anh T.
10/21/2025

Persona had both a bar and a club vibe that my friends and I enjoyed this past weekend! When our group of 10 walked in, we ordered our drinks along the bar & then found seating in a more secluded...

Photo of Yeldis M.
Yeldis M.
1/4/2026

The pizza was good the customer service was less than basic for lack of other words. The whole order was to go.. when I asked her if she had plates she handed me ceramic plates.. she didn't ask...

Photo of Madison B.
Madison B.
10/21/2025

This place is located underground and you are greeted with these cute neon letters! We went on a Sunday night and they had a live latin band which I loved. We started with the espresso martini...

Photo of Mariel M.
Mariel M.
12/14/2025

Even on a busy Santacon day, you can count on Persona for great drinks and great service! Decided to give their cakes cafe noir a try, their take on an espresso martini, and it hit the spot! It...

Photo of Dominic B.
Dominic B.
9/18/2025

Impromptu stop at Persona. Still continues to be one of my favorite bars in the city. Vibes a dark and sexy and the space is huge. I also order from Marcus, who is super nice, accommodating,...

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