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North Bay Ford

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1999 Soquel Ave

Santa Cruz, CA 95062

+1 (831) 457-5858

http://www.northbayford.com

We are proud to be your local Ford Lincoln dealer and meet your service, new car sales and used car sales needs! We have all of the latest Ford trucks, Ford cars, Ford SUVs, Crossovers and Hybrids, from the best-selling F-150 and Super Duty trucks to our full car line, including Fiesta, Focus, C-MAX, Fusion, Taurus, and everyone's favorite Mustang, plus an SUV/Crossover to fit every need, including the Escape, Edge, Flex, Transit Connect, Explorer and Expedition. Plus we have a wide selection of Hybrids and Electric Vehicles, including the C-MAX Hybrid, Fusion Hybrid, C-MAX Energi, Fusion Energi and Focus Electric. Luxury customers will enjoy our personalized service when shopping the full line of Lincoln vehicles, including MKX, MKS, MKT, MKZ, Navigator and the new MKC. We also have many used and certified pre-owned vehicles to meet every budget. Owners appreciate working with the factory-trained, certified expert technicians in our friendly, fast and reliable full service garage for all of their maintenance and repair needs, including oil changes, tire rotations, new and replacement tire sales (we offer 13 major tire brands including Goodyear, Continental Tire and Michelin), brake service, batteries, tune ups, radiator, engine and electrical repairs and of course, any warranty work you may need. On select Lincoln models, we also provide complimentary car washes, complimentary maintenance, pick-up services and loaner vehicles.

Reviews

3.5277 reviews

Heather B.

7/27/2025

We had one of the BEST experiences here at North Bay Ford. Service was AMAZING. The sales team was the EASIEST to deal with and the customer service was top notch. I've dealt with lots of...

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Caitlin K.

11/5/2025

Experienced a very rude female staff member at this service center. They did not help me. Go to your local service shop instead

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Cheryl H.

9/21/2025

I was very happy with the service and professionalism that I received at North Bay Ford in Santa Cruz. Imad Mashni was very helpful when I purchased my "new" used Toyota Rav4. Cheryl H.

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James J.

3/28/2025

Having been a service writer at a transmission and auto repair shop, I understand the challenges of balancing the needs of both the business and its customers. I imagine that Cindy, my service...

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Zhen M.

8/24/2025

Great experience! Jerry offered me a very good deal, was very patient, and made the whole process simple and straightforward. No extra or hidden fees at all. I'm very satisfied and highly...

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