John F.
11/9/2025
Friendly staff and reasonable prices. Made renting beach gear easy for the family, boards for adults and chairs
La Jolla Surf Systems
$$
Open
(55)
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2132 Avenida de la Playa
La Jolla, CA 92037
Established in 1979, La Jolla Surf Systems is a one-stop shop for surf enthusiasts of all ages, offering a wide selection of surfboards, accessories, and classic surf apparel. In addition to sales, the business provides private and group surf lessons, as well as rentals of surfboards, kayaks, wetsuits, boogie-boards, snorkeling gear, and beach chairs.
Located near the beach, La Jolla Surf Systems also offers daily kayak tours that guide guests through the La Jolla Underwater Park and Marine Wildlife Sanctuary, providing a unique and immersive experience in the picturesque coastal surroundings.
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Reviews
4.055 reviews
Vladyslav V.
12/9/2025
Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY let us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful...
Jess P.
6/26/2025
Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring stuff down to the beach. Been there since the 70s they have done a good job changing it.
Andrew V.
11/30/2024
Icon surf shop been around for more than 20 years! Go get your surf lessons! Board and kayak rentals as well!
Linden D.
9/27/2022
This surf shop was the perfect place to rent our boards during our San Diego stay. It is only about a block or two from the beach, stocked for any level, and great for anyone looking to have a fun...
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