EvansHardy+Young

New Day Marketing, established in 1987 and based in Santa Barbara, CA, boasts over 30 years of direct response experience and has successfully managed over $1 billion in media spending. The company prides itself on its personalized service, attention to detail, and the buying power needed to maximize client profitability through targeted media buying. With a dedicated team of seasoned professionals and a robust database of over 2 million individual airings across more than 1,000 stations, New Day Marketing is equipped to navigate the complexities of each campaign. Their proprietary software and strong industry relationships ensure that clients benefit from customized strategies tailored to their specific needs and market opportunities. Generated from the website

SpecialtiesWe've learned a thing or two from 30 years in the marketing communications business, like how to leverage our experience and unique point of view as design professionals to help clients achieve their goals. For us, this business is about going beyond graphic and website design--it's about building a team that can take on whatever obstacles stand in the way of a project's success. There are names for the services we provide--strategic planning, creative direction, copywriting, graphic design, print and digital production, comprehensive project management--but we think of it as doing whatever is necessary to serve our clients' best interests. For a prolific publisher, we manage the design, production, and approval process for hundreds of book covers annually, ensuring they always have what they need to go to press on time. For a safety equipment manufacturer, we help organize their voluminous product line into a catalog that is both striking and functional, resulting in a key sales tool that has long been admired within their industry. We can tell you about the things we've done, but we're more interested in what comes next. We thrive on big, complex projects--the kind that put a knot in your stomach if you don't have adequate resources or trust the people managing them. Going beyond design means dealing with whatever comes up, and taking responsibility for making sure things turn out right from start to finish.