Katie D.
12/15/2025
Such beautiful items with all profits supporting a beautiful mission. You should read up on the story of the farm they are bringing back to life.
El Sereno Mercantile
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54320 N Circle Dr
Idyllwild, CA 92549
El Sereno Mercantile, located in Idyllwild-Pine Cove, CA, offers a diverse selection of apparel for both women and men, alongside tools, household items, and garden supplies. The store emphasizes sustainability, with every purchase supporting their mission to restore soil, promote biodiversity, and nurture a sustainable future.
In addition to clothing and tools, El Sereno Mercantile features a range of accessories and apothecary products, all crafted with care and often made in the USA. The company is dedicated to building a generative ranch from the ground up, inviting customers to join them on their journey towards ecological restoration.
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Reviews
5.017 reviewsDrazen C.
12/7/2025
Can I get hold of anybody placed four phone calls no response no merchandise delivered I am in the process of trying to cancel my order
Jay A.
10/7/2023
Recently got a place in Pine Cove, accidentally stumbled upon this exceptional store. Rare that I find retail stores exceptional in a world dominated by Amazon; however, El Sereno is a unique and...
Flavia C.
10/27/2024
Adore this spot. I live in Idyllwild half time and it's a ritual for me to drop in the day I arrive, I love admiring their incredible pieces from clothing, tools, candles, jewelry, furniture,...
Umami T.
4/28/2024
What a find!!! Great space, curated collection of clothing you won't see elsewhere; Japanese tools, handmade knives, outdoors-person stuff and lovely owners!!! We were there for a special event...
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