Daniel's Electric

Established in 1948, Goleta Electric Company strives to be known as a business that provides high quality services completed in a timely manner by highly trained individuals. Goleta Electric Co is committed to serving the needs of its commercial and industrial customers, and is known for its loyal and honest leadership. Goleta Electric Co prides itself on their superior customer service, and for always putting the customer first. A native and lifelong resident of Goleta, Bruce Winstrom has been involved with the family business since the age of 18. He graduated Dos Pueblos High School, and attended Santa Barbara City College. From there, he went on to work full time as an apprentice for the firm, then journeyman electrician, a total of 15 years in the field. He took over the company reigns from his father Jack in 1988, and ownership in 1991. Bruce s values of honesty, loyalty and integrity reflect those of the company, and he believes Goleta Electric should provide all customers outstanding service based on these values. Charles ( Chuck ) Baken wears many hats for the company, as he is the Chief Estimator, Senior Project Manager and Superintendent. He has played a major role with Goleta Electric for 21 years, and believes that customer services means quality services with qualified electricians at an economical price. Chuck went through his apprenticeship training with the National Joint Apprenticeship Training Committee ( NJATC ) starting in October of 1976 and finishing in April of 1980 out of local 1250 in Rapid City South Dakota. When asked what he enjoys most about his job, Chuck says it's being a major part of a project, from estimating, material purchasing, overseeing the installation, and right up until the finished project.Annie Goodman has been with Goleta Electric four years as the Office Manager and Bookkeeper. Born in Wisconsin, Annie came to Santa Barbara in her early teens, attended Dos Pueblos High School and then Santa Barbara City College. With 30 plus years of long-term employment with small to medium size companies holding positions of bookkeeper, staff accountant, operations manager and office manager, Annie has the experience and qualifications Goleta Electric needs to manage its business. She also has the passion and drive her job requires, and says she always welcomes the challenges that Goleta Electric provides. When asked what she enjoys most about her job, Annie says it is the direct involvement with all aspects of the company, such as input on contracts and ability to act with the owner and staff to fulfill contracts, big or small. Annie is a valued member of Goleta Electric team.

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