Broadcast Architecture

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3967 E Thousand Oaks Blvd
Thousand Oaks, CA 91362
+1 (805) 719-2800
https://broadcastarchitecture.com

Broadcast Architecture, based in Thousand Oaks, CA, specializes in research services that delve into the music preferences and listening behaviors of radio audiences. The company is recognized for its innovative approaches, including the first digital interactive testing device in nearly two decades, which sets the standard for music testing and analysis.

Recently, Broadcast Architecture released the results of the industry’s first independent study on PPM panelists, providing valuable insights into their recruitment, compensation, and behaviors. This ongoing research aims to enhance understanding of panelist dynamics and improve the overall effectiveness of music testing methodologies.

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United States›California›Thousand Oaks›Broadcast Architecture

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