Better Business Bureau

History

Originally founded in 1912 by the American Advertising Federation to monitor and attempt voluntary modification of advertising which was misleading, deceptive, or fraudulent, BBB's role now includes the handling of inquiries and complaints as well as extensive public education programs. BBB of San Diego, Orange & Imperial Counties, founded in 1921, currently delivers over 90,000 Business Reviews to consumers. Most callers or online users are seeking pre-purchase information on companies with whom they are considering doing business.

Specialties

BBB serving San Diego, Orange & Imperial Counties is a private, non-profit organization with the mission of educating and protecting consumers while promoting ethical and trustworthy local businesses. BBB provides dispute resolution services, as well as offers free and easily accessible information on various industries as well as scams and fraud. BBB's mission is to be the leader in advancing marketplace trust. Our vision is an ethical marketplace where buyers and sellers can trust each other.