Rita’s Italian Ice & Frozen Custard

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4727 E Bell Rd
Phoenix, AZ 85032
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

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Reviews

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4.0118 reviews
Photo of Kat V.
Kat V.
9/24/2025

Delicious and refreshing! They are busy even though we got there an hour before they would be closed. The service is fast and the line got clear quickly. I got the small one with both Italian...

Photo of Haneen O.
Haneen O.
11/1/2025

I tried Rita's a long time ago in Tempe but hadn't been to this location. They are on Too Good To Go so I purchased a surprise bag ($5) and headed over one evening. A few other folks were picking...

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Charles R.
11/5/2025

Some flavors you'll get a smaller portion which isn't that great!!!! There's are so many different styles and flavors in the Italian ice which is super amazing. Stuff are super friendly and the...

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Shari C.
7/22/2024

The young girl behind the counter was nice. Our gelato was delicious and refreshing. There was a large and noisy family seated at a table so we took it home to eat

Photo of Jeff David G.
Jeff David G.
12/23/2024

Good service, chill environment, and a cool summer dessert. I'm personally not a big fan of super icy textures, but it is somewhat made up for by the very creamy custard. The guy working was...

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