Alternate Routes

Alternate Routes is a research and strategy consultancy based in El Segundo, CA, that takes a strategic approach to solving business challenges. With a team of experienced professionals, they view research as a means to an end, using it to gather critical insights and help businesses make informed decisions. They offer a wide range of qualitative and quantitative research methods, tailored to address each client's specific needs, and pride themselves on being solution-agnostic, providing custom solutions rather than one-size-fits-all approaches.

Partnering with leading brands across various industries, Alternate Routes has been a trusted strategic partner for almost 30 years. Their team, led by Lance Bustrum and Mike Zarneke, brings a wealth of experience and expertise to every project. Inspired by the idea of finding alternate routes to overcome gridlock, they aim to guide businesses towards new paths and help them achieve their marketing goals.

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