On Store London Brompton Road

It may be where you buy your gear, but our London flagship store is so much more than a place to shop. Located on a renowned corner of Regent Street, this three-story set-up offers a truly personalized shopping experience. From a pop-up bar to immersive installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Use the Magic Wall to browse our shoe collection based on performance qualities, and chat with our knowledgeable team to find the ideal gear for your personal goals. With its dedicated community space on the lower ground floor, our largest European store is the ultimate hub for Londoners who like to move.

Our Spitalfields store is so much more than a place to shop. Located in one of London's most bustling neighborhoods - sandwiched between the high-powered City and the cool and fashionable Shoreditch - our second London space offers a truly personalized shopping experience. From a vibrant interior to installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Browse our collection of shoes, apparel and accessories, and chat with our knowledgeable team to find the ideal gear for your goals. A hub for the local running community, this store plays host to regular events, movement sessions and group runs.