Maison Assouline

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196a Piccadilly
London, England W1J 9EY
In autumn 2014, as Assouline celebrated its 20-year anniversary, the luxury culture and lifestyle brand opened the doors of Maison Assouline, its first international flagship store. Originally a banking hall designed by Sir Edwin Lutyens in 1922, the Grade II–listed building was one of the most iconic locations in the capital and is now a heaven for every bibliophile with a taste for the finest things in life. Swans Bar at Maison Assouline offers an exquisite selection of French platters, artisanal teas, wine, champagne and cocktails.

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4.0128 reviews
Photo of Alessandro T
Excellent drinks in a beautiful bookstore
10/7/2024

Hosted in a beautiful Grade II-listed building, this is a store selling their exclusive books, desig...

Photo of LittleForestOwl
…came highly recommended by one of the local hotels
4/14/2024

This bar came highly recommended by one of the local hotels. The Swan Bar at Maison Assouline, was a...

Photo of D5710KNhelenh
Magic spot in the heart of London.
2/11/2024

Amidst the hurley burley of Piccadilly, Assouline is an oasis of calm, elegance and good service. Wh...

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