Edge of the World

Edge of the World is an independent, privately-owned family business based in Grasmere, England, with a rich history in retail since 1990. With a commitment to innovation and partnership, the company now operates eight successful stores featuring brands such as Joe Browns, Joules, and Weird Fish, while also managing The British Emporium, which focuses on British-made products.

Founders Adrian and Julie North are deeply involved in the daily operations, fostering a positive and supportive work environment for their staff. The company's dedication to long-term relationships and staff development is evident, as many team members have been with Edge of the World for over 20 years.

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