Bear It in Mind

Bear It in Mind, established in 2006, is renowned as the UK's most beloved teddy bear and soft toy restorers, as well as children's authors and media personalities. With a passion for preserving old and dying crafting traditions, they aim to share their unique perspective on the world of soft toys and related history.

The company actively engages with the community through various events, including book signings and craft sessions, while collaborating with organizations like BBC Children in Need and Comic Relief. They also proudly partner with Merrythought Ltd to produce exclusive handmade teddy bears, ensuring a blend of tradition and creativity in their offerings.

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