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The Georgian Bay Association (GBA) is a dedicated organization focused on the preservation and sustainable management of the Georgian Bay region's natural resources and environment. Through initiatives such as Vision 2050, the GBA advocates for policies and practices that protect the area's unique ecosystems, supporting efforts to combat issues like invasive species and pollution.

In addition to promoting boating safety and emergency response measures, the GBA actively engages in community involvement and educational initiatives to raise awareness about the importance of maintaining water quality and coastal protection. Their comprehensive approach includes collaboration with various stakeholders, ensuring that the voices of local residents and environmentally conscious groups are heard in discussions about the future of Georgian Bay.

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