PMG Consulting
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Parker Marketing Group (PMG) Consulting is a data-driven consultancy based in Waterloo, Ontario, specializing in predictive analytics and behavioural segmentation for financial institutions. They leverage advanced data science and innovative modelling techniques to provide their clients with deep insights into consumer behaviour, enhancing personalized client experiences and strategic decision-making.
Since its inception in 1993, PMG has distinguished itself by integrating both quantitative and qualitative research to tackle complex business challenges across B-to-C and B-to-B markets. Their tailored solutions and focus on comprehensive research have empowered various organizations to understand their customers and drive growth effectively.
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